Portfolio – Grafik McTague

Advertising

ADVERTISING THAT REACHES ITS TARGET

Sooner or later, company owners will be confronted with the question of whether it makes sense to advertise on promotional items. The range of possibilities available today is vast - and it starts with graphics on the company car.

The choice of the type of medium plays a central role in the planning and implementation of advertising campaigns.
My job as a graphic artist is it, to stage the message in such a way that it not only reaches its target group, but also leaves a lasting impression.
Classic advertising materials include:
Printed commercials (ads), car lettering, promotional items, give-aways, textile prints, beach flags, banners, billboards and much more.

PRINT

PRINT - COMMUNICATING VALUES

In times of digitalisation, printed products assume a whole new status.
In contrast to the fast pace of the online world, we experience printed materials as a more relaxed and persistent form of communication. The feel and look of printed matter play a very important role.

Added value through high-quality finishing

Print products, especially if they are produced to a high standard, convey quality, worth, but also the intrinsic value and status of a company. Refinement options or even die-cutting and textured embossing create the "WOW effect" and make an impression on the viewer.
This increases brand recognition and the significance of the printed material in a deliberate way.

In addition to classic prints such as stationery, brochures, flyers, folders, magazines, newspapers or posters,
I also develop die-cuts or leaflets depending on your requirements.
Promotional prints such as car lettering, signs or banners are also part of my portfolio.

Logodesign

THE LOGO – CORNERSTONE OF YOUR BRAND

Your logo is a statement, it is the cornerstone of your brand. Everything else builds on this key message. The logo is the trademark of a company - the representative word/image brand, both hallmark and signature of a business.

The logo puts content in a nutshell.

It evokes associations and is the visual marker for brand recognition.
Are you a start-up company looking for a logo?
Or do you have a logo that no longer reflects your company philosophy or business image?
Maybe you want to reposition your brand and are considering a relaunch?

Whatever your need: I am happy to be your creative partner in the exciting process of developing your very own individual design. Gladly unconventional, but always professional. You can rely on that.

Corporate Design

THE PURPOSE OF A CORPORATE DESIGN

Consistency in the way a company presents itself - a corporate design - is the foundation for recognition and thus crucial for brand building and image consolidation. The central element of any corporate design concept is the logo - the entire corporate identity is based on this cornerstone. Equally important, however, are colours, fonts, individual design elements and rules for their use.
A consistent design which follows defined guidelines for all communication media and products of a company is indispensable for a coherent overall image.

The Corporate Design serves as a guideline to ensure a uniform appearance.

Together we develop your brand identity. Depending on the requirement, my customers receive an overview in the form of either a small guideline or a comprehensive Corporate Design Manual.